A recent survey by SAP revealed that 96% of Indian midmarket organizations, those with 250 to 1,500 employees, prioritize generative artificial intelligence (GenAI), compared to 91% globally. The survey was done with a fair sample size of 1200 companies worldwide, of which 800 were in India.
Adopting GenAI (66%) is one of the top priorities for Indian midmarket businesses only lagging behind cybersecurity preparedness (67%). The survey also found that more than half of Indian midmarket companies prioritize AI to enhance privacy and security (55%) and improve decision-making (52%), higher than the global averages of 50% and 49%, respectively. AI is also being used to boost training and skills development (51%), and customer experience (50%), and optimize supply chains and logistics (50%).
Indian businesses are ahead of their global counterparts in AI adoption. 49% of Indian companies use AI for forecasting and budgeting, compared to 40% globally, and 48% use AI for developing marketing and sales content, compared to 41% globally. Other key AI applications in India include gathering market intelligence (47%), monitoring regulatory compliance (47%), and addressing cybersecurity threats (46%).
However, talent acquisition remains a major concern, with 39% of Indian businesses identifying the challenge of attracting and retaining AI-skilled professionals as the biggest risk. Other concerns include data transparency (36%) and acting on incorrect information (36%).
Manish Prasad, President & MD; SAP India emphasized the critical role AI plays for midmarket companies, stating, “India’s midmarket businesses are the backbone of the nation’s economy. AI is a game-changer for these companies, offering agility, actionable insights, and helping them thrive in a digital economy.”
