The effervescent hues of the glorious year 2023 have slowly ebbed away and the kaleidoscope of 2024 waits to unfold. It is a wonderful time to have a few valuable conversations with oneself to understand how to make every opportunity count in the New Year. Hence, I thought it would be gainful to present a truly viable Roadmap for the Go-getter Woman Entrepreneur. Interestingly, it would be a definitive thought for our Gender counterparts too.

I will begin with an autobiographical anecdote. As an Entrepreneur and Academician, Mentor and Researcher, I have faced several situations where my abilities have been doubted due to my being a Woman. What more…I am a Left-hander, born in an era where we were treated as not normal! My handwriting is nice but there were several attempts all around to “Convert” me, to the right way. What really helped me was that I was unreservedly supported by my parents. I remember being told by well-meaning individuals that I will not manage to find a matrimonial match, because of my handedness! Now, the lovely twist to the tale is that I found a Left-Handed Husband! The lesson for all of us, is that that if one begins with a stereotype in life, well look for native support and a sense of self-worth, to make things work.

Quite often, as women, we fall into the trap of aping the opposite gender. To be respected by self and peers, follow the adage, “Be a Woman not a Man.” The XX organism.... true blue Biochemistry, the viewpoint, the ethos, and the general temperament is unique, it needs to be recognised and capitalised on. One’s native personality is one’s greatest asset, and an asset professionally managed becomes a Resource. As a woman and happily well-adjusted woman, one can be an inspiration to any task force. The first thing to really is that “We are what we eat,” beautifully enunciated by our Ancestors as, “Anna He Purna Brahma” (at the fulcrum of all Genesis or Creation is food). Recognise the holistic synergy between Diet and Disease, the erratic time schedules around which an average working day operates and the Circadian Rhythm and address them with priority. It would always benefit you if your profile is Wellness oriented. The challenges, crests and troughs of an enterprise are always better managed by an entrepreneur with a healthy body in a healthy mind.

A woman can use her natural qualities to bring motivation, grit, and a sense of purpose to the organisation she leads. As women, we manage families…we manage them well. Naturally, there is a plethora of qualities in each family member. As an analogy, the same holds good for the Workspace. A woman brings warmth, a sense of belonging and feel-good factor to any organisation. Research has shown that employees prefer working as Colleagues, team members and sub-ordinates for a Woman superior. The principal reason for this is that we do an excellent job of knitting teams together and provide a family touch.

Women Drive the Market, due to their astute and pragmatic approach to life. They make up the majority of enlightened consumers. They are rather unforgiving in quality lapses and always lead by example. If the Entrepreneur in you recognises these aspects in her enterprise, then to be a successful Entrepreneur is the most natural thing to happen. Self-affirmation is the key to success as a job giver. Here are some simple things one needs to tell oneself every day, even every moment:

#You are a wondrous soul

#Don't change

#Be your best YOU

# You are the best

#You bring out the best in others.

If you enjoy implementing this Five Mantra Formula to maintain Life Work balance, then you would be iconic and a role model to be emulated by others (gender notwithstanding.)
Just enjoy conversations with yourself and realize that there is always the next horizon.
“Success is liking what you are doing and the way you do it.”