In the vibrant tapestry of India's beauty landscape, Faith & Patience emerges as a trailblazer, proudly claiming the title of India's first camel milk hair care brand. Founded in 2018 by Richa Badhalia, this brand's success story is a fusion of passion, indigenous ingredients, and a commitment to ethical beauty.
Richa's journey began in 2014 during her four-year stint studying in Singapore, Dubai, and Sydney. It was here that she not only honed her academic skills but also delved into the world of beauty, researching and creating cosmetics for friends and family. These formative years instilled in her the importance of reading labels, cultivating an awareness of natural and organic beauty products. In 2015, Richa's consciousness about ethical practices in the beauty industry deepened as she marveled at the well-maintained animals in Australia, Dubai, and Singapore. A surprising revelation about the world's costliest coffee being crafted from elephant dung marked a turning point in her perspective.
The following year, her concerns shifted to the welfare of camels in Rajasthan, where they were being tragically slaughtered for meat. This led her to the Camel Conservation Project, unraveling the miraculous benefits of camel milk. This discovery set the stage for what would become Faith & Patience's signature ingredient – camel milk. In 2017, Richa's commitment went beyond research as she drove 240 kilometers from Brisbane to the Gold Coast to visit a camel milk farm and engage in discussions about the Camel Conservation Project.
The year 2018 brought a unique blend of pursuits for Richa. While she was studying for the prestigious IAS (Indian Administrative Service) and teaching underprivileged children who had never been to school, Faith & Patience emerged as a means to fund their school fees. The brand quickly gained popularity among customers, resonating with its ethos of ethical beauty and social responsibility. In 2019, Richa's personal and professional worlds merged as she married Meet Badhalia. Together, they established a manufacturing facility in Jaipur, Rajasthan, laying the groundwork for Faith & Patience's production. The pinnacle of their journey arrived in 2020 when Faith & Patience introduced India's first Camel milk shampoo and conditioner. This groundbreaking move not only marked a significant leap in the beauty industry but also aimed to support the Camel Conservation Project run by NGO Camel Charishma. It was a testament to the brand's commitment to changing the beauty game, one innovative product at a time.
Faith & Patience's success story encapsulates Richa's journey of having faith in native ingredients, flora, and fauna of India, combined with modern medical science. It's a tale of recognizing the beauty in India's own heritage, finding inspiration in Rajasthani camels over Australian Kangaroos, and ultimately manifesting this journey into the creation of a brand that embraces the values of faith and patience.
