The road to the entrepreneurial journey is never easy and this fact would be backed by every single entrepreneur without fail. Leave aside the journey; even the decision to kickstart your entrepreneurial journey is not an easy task, especially when you are having a successful corporate career at one of the best companies in the world. But had it been the case also for Swati Bhargava; the graduate from the highly prestigious London School of Economics who has a glittering career in Investment Banking at Goldman Sachs, India would never have been aware of CashKaro; the only VC-backed Cashback site in India.

A simple idea that erupted in her mind during her honeymoon led to the idea of creating a cashback platform along with her husband Rohan Bhargava. After putting the foundation stone of Pouring Pounds in the UK she brought the idea and led the foundation of CashKaro in India in 2013.

CashKaro is today the only VC-backed Cashback site that has raised over $15 million in Series A funding led by Kalaari Capital & Series B funding led by Korea Investment Partners. CashKaro has also raised investment from Mr. Ratan Tata, former Chairman, Tata Sons. CashKaro has established itself as a major e-commerce platform in the fintech industry with more than 18 million downloads which drives more than $500 million in sales annually.

Swati Bhargava's relentlessness to create a positive impact in people’s lives has won her many accolades nationally and internationally. She represented India at Blackbox Connect - Female Founders Edition 2015 and was also nominated amongst the Top Young Business Women 2016 by CNBC- TV 18. Swati Bhargava was also featured in 40 Under 40 by Fortune India. 

Swati Bhargava has emerged as a pioneering force in entrepreneurial equilibrium and has been a constant inspiration for countless women entrepreneurs who want to carve a path of their own.